THE STARTING 11: “X”-themed TFC Season Branding
Mar07

THE STARTING 11: “X”-themed TFC Season Branding

Roman numerals – IV out of V emperors agree, they are number I. Like innumerable film sequels, TFC’s seasons have usually been tagged with their respective 2000 year-old numeral but MLSE often takes it further. Remember “Season FiVe”? Et tu hilarious! Well with the tenth season upon us, the time is ripe for a great “X”-branded piece of marketing… 11. X Marks the Spot… Where The Argos...

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THE STARTING 11: Things That May Be “Coming” to TFC
Feb29

THE STARTING 11: Things That May Be “Coming” to TFC

Oh the Toronto Eff Cees, you do like to write your own jokes don’t you? In a poor piece of PR judgement, The Reds decided to tease a big “release” this Tuesday with a short video titled “It’s Coming”. This is a serious football website so we won’t pick off the low hanging fruit. Pervs. Now we know what’s coming is the new – and no-doubt Argos-tastic blue – alternative kit but...

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THE STARTING 11: Features On The New TFC Away Kit
Feb22

THE STARTING 11: Features On The New TFC Away Kit

What a load of shirt! It’s that time of year again when MLS clubs unveil the hottest new looks in North American soccer haute couture. It’s like being at a fancy Paris design house – but with more offsides. Many teams have released their new looks as seen here, here and also here – but now it’s Toronto FC’s turn. Always hip to what the kidz on the streetz are wearing, the new TFC alternate is packed...

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THE STARTING 11: Most Romantic Things About TFC
Feb15

THE STARTING 11: Most Romantic Things About TFC

Happy Valentine’s Boxing Day everyone! If you’re not lined up outside a big box store awaiting massive bargains on chocolates and stuffed animals, indulge in these romantic aspects of your local ball-kicking lotharios – TFC. 11. The way that Bitchy the Hawk eats local rodents’ hearts last 10. The flapping of the canopies sounds like being at a fancy one-star Caribbean beach resort 9. When the setting sun...

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THE STARTING 11: Other Ways MLSE Plans To Keep The Pitch Pristine
Feb08

THE STARTING 11: Other Ways MLSE Plans To Keep The Pitch Pristine

In their latest charm offensive to the soccer-lovers in their extended family, MLSE went out of their way to soothe a major fear this week – the BMO Field pitch. The latest chapter in “this Argos thing is no biggie, yo” sees the owners growing extra pitches to be trucked in from a place called Mount Hope – which has to be to the most MLSE-named place ever. Despite the remote grow op, it still may not be enough...

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