Toronto FC Kit And Sponsor Is (Finally) Official
Feb28

Toronto FC Kit And Sponsor Is (Finally) Official

It’s officially here – the new, less maple leaf strewn, still BMO sponsored Toronto FC kit is available for viewing (and of course purchasing).  As is usual with things like this in MLS and TFC, the official release of the Toronto’s 2015 kit was little surprise to most, thanks to previous leaks and teases in commercials. The kit itself is – to my eyes anyway – a pretty solid one as far as kits in general...

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Selling “Sorry”: TFC and Mea Culpa Marketing
Feb27

Selling “Sorry”: TFC and Mea Culpa Marketing

It’s sad, so sad It’s a sad, sad situation. And it’s getting more and more absurd. It’s sad, so sad Why can’t we talk it over? Oh it seems to me That sorry seems to be the hardest word. – Former Watford FC Chairman, Sir Elton John   Just when you thought it was safe to thread again; the red thread that was meant to connect us all under Kevin Payne is back. No word on the fate of those...

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So Long Gil – This Is Your Time To Shine!  TFC Loan Gilberto to Vasco da Gama
Feb20

So Long Gil – This Is Your Time To Shine! TFC Loan Gilberto to Vasco da Gama

To paraphrase the Just For Laughs guy: ‘Mommy! It’s Over!’, so ends the all too short time of Gilberto here at Toronto FC.  Sigh. Ol Gil we called him – not because he was poor, not because we didn’t like him; no that sobriquet came from our Simpsons corrupted collective minds as a nod to a lovable character that was always just one step away from greatness.  It fit not only because it was an easy way to...

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Sponsors and armbands and mascots? Yes, they matter.
Feb13

Sponsors and armbands and mascots? Yes, they matter.

For those of you who enjoy (genuinely, ironically, snarkily, however you like) the more esoteric sideshow attraction aspects of football, the side dishes and condiments to the fat steak of the actual game itself, it’s been a fantastic week or so to follow TFC, practically headspinning as the hits have just kept on coming. Let’s re-cap. Deep breath, here we go. New kit leak: It’s as simple as one could ever reasonably...

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Captain America. TFC give armband to Michael Bradley
Feb10

Captain America. TFC give armband to Michael Bradley

We all knew this was coming. Michael Bradley seemed like the obvious successor to Steven Caldwell as club captain, as much due to his pricetag and reputation as to his (inconsistently last year) inspirational play on the pitch. There’d been chatter of his opinion being very valuable to Tim Bezbatchenko last season, and this off season it seems like the decision was made to really play up just how influential he’d become....

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Kit Nerd Corner : TFC Home (leaked!)
Feb07

Kit Nerd Corner : TFC Home (leaked!)

Disclaimer : I care and because I want to. Toronto FC Home   In a nutshell : vanilla, not gaudy, but may be limited-time special If there is one time-honoured tradition with the internet, it is the perpetual gift that is “the leak” and today the gift arrived early.  I admire MLS feeding my desire for new kits and designs by trying to make a big deal out of this nerdy-niche thing, but it should only be a big deal if...

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